Evidence based design, centered around cultural narratives and identities.
My approach merges architecture and interior design with evidence-based principles to forge spaces that do more than just exist—they thrive. By crafting environments with rich narratives and distinct identities, I ensure every project is deeply connected to its context, blossoming naturally from its surroundings. I am committed to building sustainable communities, enhancing the natural world, focusing on the communal experience, and designing spaces that adapt and flourish through time. My mission is to use the power of design to create a better world for all.
Projects
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Project Types:
Barbican Wayfinding Refresh Project
London, United Kingdom
Rethinking the Barbican way finding which is notoriously known for the complicated layout with its elevated walkway.
NEXT Boston Research + Development Hub
Boston, Massachusetts, USA
Post Pandemic Work Space Design that Prioritizes Flexibility, Diversity, and Accessibility
the Belfry.
Jae Bin have worked with the Belfry at New Hampton School for 3 Years, and he created lots of visuals, including but not limited to book cover designs, layouts, posters, and videos.
Private Spa & Villa 119 14 Rebranding
Private Spa & Villa 119 14 is a luxury hotel in South Korea with 7 individual houses featuring private spas and luxury services. The website for Private Spa & Villa 119 14 was renovated by Jae Bin Lee, creating a luxurious brand image.
KT Membership Web Banner Design
Jae Bin worked as a graphic designer for KT (Korea Telecom)’s membership department, creating web banners and graphics for KT’s main website.
NH Bank (NhongHyeop Bank) Web Banner Design
Jae Bin worked as a graphic designer for NongHyeop Bank, which is one of the major banks in South Korea. He was responsible for making graphics of sponsored musicals, exhibitions, and music shows. The graphics are shown in the bank’s website.
